Putting a brand on a sports product or an athlete is big business and requires careful consideration, Associate Professor Susan Sokolowski noted recently in an article on the Adobe Creative Cloud website. “The branding should be strong and recognizable to play up the benefit of being associated with a sports star, but people also should be able to understand the relationship between the parent company and athlete sub-brand,” she said. “Look at athletes who’ve had successful partnerships.
Professionally, Erkki Huhtamo collects peep show boxes. Personally, he grows his own coffee. Academically, he teaches design and media at UCLA. His presentation at UO on February 27 will explore ‘media archaeology,’ a nascent research field that explores artifacts such as broken smartphone screens, among other ‘forgotten, neglected, and suppressed media-cultural phenomena.’ He speaks at 6 pm in Lawrence 177, with a reception at 5:30 pm.
A&AA Dean Christoph Lindner undertook a lecture tour in England and Ireland in January, exploring topics including urban renewal on Amsterdam’s waterfront, the “aesthetics of slowness” in global cities, New York’s High Line elevated park, and the urban politics of Brutalism.
Four Department of Product Design students recently won a competition to develop solutions for multi-use LED trail lighting for commercial use. The two student teams —KeeAnna Turner and Andrew Zielinski, and Tin Le and Sarah Roner-Reiter — split the $5,000 awarded for the winning projects, which were developed in Assistant Professor Wonhee Arndt’s PD 410 Lighting Design class in fall 2016.
A team of UO architecture scholars has won a global prize for research into how daylight affects us at work and how window blind design can provide a more comfortable, productive workplace. UO architecture PhD student Amir Nezamdoost and research assistant Alen Mahic won the Regional Award for The Americas in the International VELUX Award for Students of Architecture competition, presented recently at the World Architecture Festival in Berlin.